How it Started
With Jesse Heter
My name is Jesse Heter and I have always loved the water, specifically the ocean. I have been a competitive surfer for 14 years with over a decade of surf coaching experience as well as teaching special needs children with surfers healing, and also have a passion for fitness and nutrition. After years of surfing and hitting plateaus in my performance I thought that maybe my genetics were to blame... NOT.
I quickly realized after surfing my favorite big wave spot down in Puerto Rico and struggling to surf comfortably that I was completely untrained and out of shape! I wasnt training outside of my surf sessions which were few and far between and thought my labor job was enough "exercise" to keep me in shape. After years of research on nutrition and exercise I was finally able to implement proper nutrition, mindset, and training tactics to not only level up my surfing, but my movement quality, physique, and quality of life. Now my goal is to help you enjoy the benefits of the ocean, and help implement healthy lifestyle changes so you can enjoy a better quality of life!
The Mission
Fitness and Health Coaching: After seeing so many benefits to consistent exercise and proper nutrition my goal now is to help you install healthy habits and proper training modalities so you can enjoy lifelong results of health and fitness through online coaching, and in person coaching!
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Surf Coaching: My goal is to provide high quality coaching and lessons to surfers from total beginner to professional. On the beginner side I focus on educating surfers on surf etiquette tides, swell, and more while getting you acclimated to paddling and popping up on a surfboard. On the more advanced side, I provide video analysis and workout programs to help improve speed, power, and flow in your surfing as well as help you stay injury free!